Kory Razaghi on Constructing a Healthcare Marketing Plan

Even in this 21st Century, many physicians believe marketing is just putting an advertisement in the local newspaper, renovating the waiting room or conducting a direct mailing to people in the community. But, this is not a logical approach and you will not be able to accomplish anything. The key to successful practice marketing incorporates with designing a strategic marketing plan comprising your specific goals and their implementation methods. The plan serves as a road map to assist you achieve practice success. There are major steps required to develop a well-crafted, strategic marketing plan.
 
Define your goals: Once you have decided to make your practice noticeable, you need to take some tough decisions and set practical and accessible goals to achieve over a specific time period. The time span allows you to concentrate on activities around community events. For instance, you can sponsor a marathon to spread awareness about breast cancer or speak at the annual health fair. One way to define goals is to differentiate them into short as well long periods. Take smaller steps first.
 
Market Research: Market research is indeed necessary in order to draw a realistic picture of your practice, the community you practice in and your current position in that community. With market research, you will get a fair idea about future growth in the community, identify competitive factors and explore other opportunities. Your research might prove to be a revelation for your practice, as it may stress upon problematic areas in your expertise.
 
Time to analyze the research: After you have completed the research, it's time now to analyze the raw data you collect and summarize it into meaningful findings. With these findings, you can lay a strong foundation for your practice to deliver the desired results. The research will help you identify what actually it is that your potential patients seek from you. Based on your findings, you can modify some of your goals.
 
Target Audience: With the analysis of your market research data, you can specify the patients to whom you would like to direct your marketing efforts. Your targeted patients may be based upon age, gender, location, payer type or language/ethnicity and those with certain clinical needs. Remember, your target audience should not only be the patients you want to attract, but also those who can make a positive impact in bringing such patients to your practice.
 
The importance of budget: Before you step on the gas to what you want to achieve, you need to examine your financial information and come up with a marketing budget. Marketing budgets differ from practice to practice and strategies involved. There's no boundation on how much you can spend on marketing. Big or small, ensure your investments are worthwhile that will give the community a positive image of your practice.
 

Attentus LLC

Attentus LLC, a healthcare consultancy, managed by Kory Razaghi, provides Capital Strategy & Capital Projects Consulting, and operational turnaround services to healthcare organizations including community, children’s, government/public, and critical access hospitals, as well as healthcare sector focused private equity firms.
 
Under the leadership of Kory Razaghi the company brings a comprehensive array of resources that provides critical support for our clients. Let us position your organization for growth and improved performance.
Find more please visit: https://angel.co/kory-razaghi